Project dynamics
Performance growth
Pioneer: 12-month performance across the three core project metrics.
Technologies & Tools
- Custom React
- Pioneer inventory API
- Calltouch
- amoCRM
- AI chatbot
- Google Ads
- Yandex.Direct
- Schema · Metrica · GA4
Website development for Pioneer
pioneer.ru
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Corporate website for real estate developer
Last updated: 24.06.2026
Pioneer runs several large Moscow developments simultaneously. Five ad channels, zero call attribution. We fixed that and built a platform where marketing finally knows what's working.
287Inquiries/mo
100%Calls attributed
−34%CPL
Results:
- Inquiries/mo 287
- Calls attributed 100%
- CPL −34%
- Organic traffic +236%
- Monthly inquiries +205%
- Keywords TOP-50 +318%
- Phone sales fully attributed
- CPL dropped 34%.
Pain:
Multiple developments, inventory always changing. Five paid channels running in parallel with no call attribution — marketing had no idea which one was driving sales conversations.
Solution:
- Live property catalog synced to inventory in real time.
- Call tracking across every channel.
- CRM with automatic routing by development.
- Chatbot for pre-qualification.
Research & Strategy:
Audited six active Pioneer campaigns. Found 64% of sales happen over the phone, not via web forms. Benchmarked catalog UX against eight Moscow developers.
Goals:
- Live property catalog synced to inventory in real time.
- Call tracking across every channel.
- CRM with automatic routing by development.
- Chatbot for pre-qualification.
Results:
- Inquiries/mo 287
- Calls attributed 100%
- CPL −34%
- Organic traffic +236%
- Monthly inquiries +205%
- Keywords TOP-50 +318%
- Phone sales fully attributed
- CPL dropped 34%.
Technologies & Tools
- Custom React
- Pioneer inventory API
- Calltouch
- amoCRM
- AI chatbot
- Google Ads
- Yandex.Direct
- Schema · Metrica · GA4
0201
The following team members
worked on the project
Join our team of experts and help us build products that delight clients and drive business success. Together, we achieve more.
03
Why we're
the right choice
We bring creativity and experience together to deliverresults that exceed expectations.
15+
Experience
Experience in countries
We take into account legal, cultural, and marketing specifics of each market.
24/7
Support
Support
We're always here to answer questions and solve issues quickly.
30%
Faster Launch
Faster Launch
Optimized processes help us bring your site to life sooner.
100%
Custom design
Custom design
Every website is crafted to match your brand's unique style and goals.
5+
Years of experienceExperience
Years of experience
A proven track record of delivering successful projects.
500+
Happy clients
Happy clients
Businesses worldwide trust us to grow their online presence.
Awwwards
We craft digital products where premium UI/UX design meets business precision — clean architecture, purposeful interactions, and visual quality that sets the international benchmark.
02
Why we're
the right choice
We bring creativity and experience together to deliverresults that exceed expectations.
15+
Experience
Experience in countries
We take into account legal, cultural, and marketing specifics of each market.
24/7
Support
Support
We're always here to answer questions and solve issues quickly.
30%
Faster Launch
Faster Launch
Optimized processes help us bring your site to life sooner.
100%
Custom design
Custom design
Every website is crafted to match your brand's unique style and goals.
5+
Years of experienceExperience
Years of experience
A proven track record of delivering successful projects.
500+
Happy clients
Happy clients
Businesses worldwide trust us to grow their online presence.
Awwwards
We craft digital products where premium UI/UX design meets business precision — clean architecture, purposeful interactions, and visual quality that sets the international benchmark.
0403
Trusted by
our clients
Hear directly from our clients—real storiesshowcasing the impact of our work andthe value we bring to every project.
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Conversion rate
Lead generation
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Ad cost −40%
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AI agents
Real estate developer
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Inquiries/mo 196
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Thomas van der Berg, CEO, James EditionThomas van der Berg,See the caseCEO, James Edition
Marketplace
Listing conversion
Global inventory, multiple currencies, buyers and sellers across more than 100 countries — the platform has to work reliably at all times without fail. It does. Listing conversion is up 129 percent and features ship correctly on the first build every time. That is what a real long-term technical partnership looks like.
Markets 100+
See the caseMikhail Kazakov, Head of Marketing, PioneerMikhail Kazakov,See the caseHead of Marketing, Pioneer
Call tracking
CPL reduction
We were spending seriously across five channels with no way to know which ones actually drove sales conversations. Now every call is attributed to the right campaign and CPL dropped 34 percent. The pre-qualified leads coming through the chatbot have genuinely changed how the entire sales team operates each working day.
Inquiries/mo 287
See the case
Irina Volkova, Director, Realty PremiumIrina Volkova,See the caseDirector, Realty Premium
Elite real estate
Attribution
Elite clients form their opinion before they speak to you, and the website is how they do it. Ours now holds up to that standard without question. On top of that, call tracking revealed revenue we did not know we were generating — channels we had undervalued were quietly driving some of our most serious ongoing deals.
Inquiries/mo 34
See the case
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Enrollments/mo 22
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Developer platform
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Inquiries/mo 218
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Medical SEO
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Online bookings/mo 640
See the case
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Elite agency
AI automation
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Inquiries/mo 196
See the case04
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