Project dynamics
Performance growth
Stroy House: 12-month performance across the three core project metrics.
Technologies & Tools
- 1C-Bitrix
- Catalog with spec filters
- amoCRM
- Calltouch
- Google Ads
- Yandex.Direct
- JivoChat
- Metrica · GA4 · GTM
Website development for Stroy House
www.s-h.ru
Link copied
Corporate website for construction company
Last updated: 24.06.2026
Stroy House builds premium glued-timber homes. Their site looked great but brought in almost nothing — no tracking, no CRM, no way to filter projects by size or style. We rebuilt it to work.
−40%Ad cost
×3New clients
+38%Revenue
Results:
- Ad cost −40%
- New clients ×3
- Revenue +38%
- Organic traffic +776%
- Monthly inquiries +416%
- Keywords TOP-50 +1,236%
- Ad cost −40%, clients ×3
- Blog ranked in 90 days
Pain:
Pretty site, zero function. No lead capture, no call tracking, no way for buyers to filter homes by spec. Ad spend was running with no idea what it was producing.
Solution:
- Turn the site into a lead machine.
- Connect CRM and call tracking.
- Launch a technical blog.
- Run ads that show cost per real inquiry — not just clicks.
Research & Strategy:
Checked 11 Moscow construction competitors. Buyers take 8–14 weeks to decide and read technical blog posts before anyone calls. Not one competitor explained why glued timber is actually worth the premium.
Goals:
- Turn the site into a lead machine.
- Connect CRM and call tracking.
- Launch a technical blog.
- Run ads that show cost per real inquiry — not just clicks.
Results:
- Ad cost −40%
- New clients ×3
- Revenue +38%
- Organic traffic +776%
- Monthly inquiries +416%
- Keywords TOP-50 +1,236%
- Ad cost −40%, clients ×3
- Blog ranked in 90 days
Technologies & Tools
- 1C-Bitrix
- Catalog with spec filters
- amoCRM
- Calltouch
- Google Ads
- Yandex.Direct
- JivoChat
- Metrica · GA4 · GTM
0201
The following team members
worked on the project
Join our team of experts and help us build products that delight clients and drive business success. Together, we achieve more.
03
Why we're
the right choice
We bring creativity and experience together to deliverresults that exceed expectations.
15+
Experience
Experience in countries
We take into account legal, cultural, and marketing specifics of each market.
24/7
Support
Support
We're always here to answer questions and solve issues quickly.
30%
Faster Launch
Faster Launch
Optimized processes help us bring your site to life sooner.
100%
Custom design
Custom design
Every website is crafted to match your brand's unique style and goals.
5+
Years of experienceExperience
Years of experience
A proven track record of delivering successful projects.
500+
Happy clients
Happy clients
Businesses worldwide trust us to grow their online presence.
Awwwards
We craft digital products where premium UI/UX design meets business precision — clean architecture, purposeful interactions, and visual quality that sets the international benchmark.
02
Why we're
the right choice
We bring creativity and experience together to deliverresults that exceed expectations.
15+
Experience
Experience in countries
We take into account legal, cultural, and marketing specifics of each market.
24/7
Support
Support
We're always here to answer questions and solve issues quickly.
30%
Faster Launch
Faster Launch
Optimized processes help us bring your site to life sooner.
100%
Custom design
Custom design
Every website is crafted to match your brand's unique style and goals.
5+
Years of experienceExperience
Years of experience
A proven track record of delivering successful projects.
500+
Happy clients
Happy clients
Businesses worldwide trust us to grow their online presence.
Awwwards
We craft digital products where premium UI/UX design meets business precision — clean architecture, purposeful interactions, and visual quality that sets the international benchmark.
0403
Trusted by
our clients
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See the case04
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